
CPR – Center for Performance Analytics and Regulation is a specialized consultancy in the assessment of efficiency, productivity, and regulation of companies, with a focus on the electricity power sector. Founded by academic researchers with a solid research background and practical expertise, CPR integrates analytical rigor, ethical responsibility, and methodological innovation to convert complex datasets into strategic regulatory decision-making.
Our team has been at the forefront of regulatory processes in Brazil and abroad, engaging directly in ANEEL’s Calls for Inputs, Public Consultations, and Public Hearings, and providing insightful studies and technical assessments to leading companies and industry associations.

WHAT WE DO
We deliver advanced mathematical, statistical and econometric modeling to support regulatory goals, efficient cost benchmarks, quality thresholds, and incentive mechanisms that drive performance in the electricity energy sector.
Our team is actively engaged in publishing in leading academic journals and driving scientific progress in incentive regulation, with acknowledged international impact.
Through publishing in leading academic journals and developing novel methodologies for the Brazilian electricity regulation, we promote scientific progress in incentive regulation and are recognized by companies and internationally.
We provide specialized training, workshops, and conferences to support organizations and institutions committed to advancing their technical understanding of regulation and benchmarking.











Our STRenghts
Deep technical expertise translated into practical outcomes
Internationally recognized team with consistent publication record
Proven articulation between academic research, industry practice, and regulatory agencies
Active contributions to major regulatory initiatives
Development of novel methodologies using advanced data science techniques
OUR TEAM
Our team consists of experts in engineering, business administration, and statistics with Master’s, doctoral and postdoctoral backgrounds. They bring together international experience with active engagement in the leading debates on regulation and performance in the electricity energy sector.

Dra. Ana Lúcia Lopes-Ahn
Director
Internationally recognized as one of the most productive researchers in incentive regulation (Decision Analytics, 2022), with research experience at UFMG (Brazil), Ashton University (UK) and Technische Universität Braunschweig (Germany).

Dr. Marcelo Azevedo Costa
Senior Technical Advisor
Recognized as one of the 15 leading experts worldwide in incentive regulation (Decision Analytics, 2022), with research experience at UFMG (Brazil), Harvard (USA), Linköping University (Sweden) and Technische Universität Braunschweig (Germany).

Dr. Bruno de Almeida Vilela
Technical Advisor
Specialist in regulatory operating costs, with significant contributions to Brazil’s electricity sector with research experience at UFES (Brazil) and Technische Universität Braunschweig (Germany).

OUR IMPACT
CPR delivers proven results.
Contributions to ANEEL’s major Public Consultations and Calls for Inputs.
Technical advisory to companies representing over 25% of Brazil’s electricity distribution market.
Collaborations with leading associations and companies, including ABRATE, CPFL Energia, the Eletrobras Group, and Furnas.
Academic partnerships with institutions in Brazil and Europe.

